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Lordell Rush II

Hi, my name is

Lordell Rush II

Creative · Technologist · Builder

I tend to follow interesting things further than I probably need to, usually until I find something worth making, solving, or seeing differently. Sometimes that becomes a product, a piece of music, or a better question. Start wherever something catches your attention.

Work / AI & Risk

The same risk problem looked different to every team.

AI & risk strategy

I turned what frontline teams were seeing into something product, engineering, data, legal, and compliance could all act on

See the work
Work / Consulting

The product kept changing. Customers needed a way to keep up.

Customer Experience · Product Marketing

I built the support, communication, technical context, and feedback that kept customers connected as the product evolved

See the work →
Work / Product & Risk

A financial product can scale quickly. Judgment doesn't.

Risk Strategy · Decision Systems · Leadership

I helped make hard risk decisions clearer, more consistent, and easier for more people to carry as Cash App grew

View the case study →
Work / Payments & Fraud

The product was live. The risk function wasn't.

Client name withheld Payments & Fraud · Risk Strategy · Risk Function Design

I designed what had to become visible, owned, and repeatable before the company spent more on tooling, automation, or headcount

See the thinking
Work / Product Strategy

A regulatory change meant the product experience had to change.

Client name withheld Product Strategy · Cross-functional Planning · Regulatory Change

I mapped the impact, shaped the product response, and built a cross-functional plan the organization could execute

See the thinking
Work / Live Systems

Temporary infrastructure. Hundreds of thousands of people. Payments still had to feel ordinary.

Field Operations · Live Systems · Vendor Enablement

I adapted the deployment around each environment so the payment experience could stay consistent at live-event scale

Explore the deployments →
Creative / Sound Design

The picture was finished. The world underneath it wasn't.

Valencia Rush Ode to Chaka, a short film

I built the room from silence: ambience, Foley, voices, effects, and mix, all moving around the song

Take apart the sound
Creative / Film Score

The score had to feel earned. The performance had to belong to Ahmad.

Darnell Lamont Walker and Stephanie Glover, Ace Animation Studios Our Song

I wrote a solo-piano score whose emotional arc and physical performance had to be true at the same time

Hear the arc
Product ReviewVol. 2.9
Part One · The Product
P·01What the site has to doP·02Who arrivesP·03The decisions
Part Two · The System
S·01IdentityS·02ColourS·03The ArcS·04Ways InS·05The Other Door

Two parts, one argument.

Builder / Product review

This website, reviewed

I built the site, questioned the decisions behind it, changed the product when the argument stopped holding up, and documented the system underneath it.

See how I think →
Builder / Service

Some customer moments deserve more than 'ticket closed.'

Service Design · Customer Experience

I built the system that let frontline agents answer those moments with a handwritten note, in their own voice

See the work
21 AugHome hero simplified to a centered intro
21 AugThe public layers say less on purpose
21 AugA guide that knows where you are
21 AugEvery case-study card makes its own argument
21 AugDon't get Ponied
16 AugPhones open dark, and the menu is glass
15 AugThe site, drawn in plan
14 AugSecurity headers, field data, and a comment box that asks for less
Builder / Release notes

What shipped

A window into the design, from zero to now. Current: v2.9.

Read the notes →
Strategy & AdvisoryWhen the problem is expensive, ambiguous, or bigger than one function.Systems & Experience DesignWhen the product works, but the system around it doesn't.Product & BuildWhen the answer needs to become something people can actually use.Creative & Musical CollaborationsWhen the work needs a musical or sonic partner.
Services & collaborations

Some work refuses to stay in one lane.

It might need strategy, a better system, a build, or a creative answer. Start with the situation; we can figure out the shape of the work from there.

See the services →
Journal / Coddiwompler

Coddiwompler

Travel photographs pinned to the map where they were taken. Wander the world, or take it a place at a time.

Open the journal →
Stock / Photo

A buggy in Tulum

Browse the collection →
Explore / My shortlist

Things I like enough to hand you

Sound bowls, short films, pen and paper. Nearly everything on the list opens a video.

Explore the shortlist →
Explore / My shortlist

Hiking

Where the best thinking happens: away from a screen, among trees, on a trail.

Watch on the shortlist →
Get to know me

About Lordell

The longer story: Topeka, a lifetime at the piano, and the interests that keep teaching each other things.

Read the bio →
Bios
TechnologyCreativeFilm
ShortMediumLong

Lordell Rush II is a product leader and technologist whose work spans financial technology, risk strategy, systems design, and AI. He has built products at scale, led fra…

Lordell Rush II is a musician, composer, and sound designer with a parallel career in technology. He creates across music, sound design, and film, with roots in piano, sy…

Press & media

Press kit

Bios in three voices, logos, and headshots, ready to grab.

Open the kit →
Site / Privacy

Privacy notice

Part one is my responsibility: what this site collects, what it never touches, and why. Part two is yours: five ways someone gets your information, and how to stop them.

Read both parts →

Work together

Tell me what you’re trying to make possible.

You don't need to know exactly what the engagement is yet. Start with what's changing, what's not working, or what you want to exist that doesn't yet.