Release notes
What changed, and why.
A window into the design, from zero to now.
Pre-launch
v2.9Home & Feed
21 Aug 2026Home hero simplified to a centered intro
One clear opening statement plus an evergreen bio, instead of several hero elements competing for the first look.
16 Aug 2026Phones open dark, and the menu is glass
With nothing stored, a phone opens dark and a wider screen opens light; a stored choice wins. The burger drawer opens over everything now, footer included, on frosted glass. The privacy notice's pony game plays by swipe.
3 Aug 2026The phone experience, rebuilt
One column that actually reads, a working menu, multi-mode navigation across scroll, explore and game, and the tech stack staged as a theatre.
29 Jul 2026The full sitemap in the menu, and a press card that shows its bios
Nothing hidden behind a hamburger that was not also reachable, and a card that previews what it opens.
21 Jul 2026The tech stack, one column on a phone
The theatre folds to one column: the rail of tools as a strip across the top, the screen at full width, the note under it. Deep links land with their tile in the strip, and lights down still works.
15 Jul 2026Explore mode gets a guided tour, and the stack gets deep links
A walk through the map for anyone who would rather be shown, and links that land on the thing rather than near it.
6 Jul 2026Navigation redesigned
A horizontal top nav with a compact mode toggle, dark by default. Faster to scan, less to click.
4 Jul 2026Credibility ticker + scroll-reveal nav
Proof points scroll past on their own instead of sitting in a static bio block, and the nav reveals as you scroll instead of competing with the hero.
Case Studies
21 Aug 2026The public layers say less on purpose
Cash App and Capacity open as teasers. Event Deployments keeps its atlas without operating detail. Customer Delight is rebuilt as a public read: Moment, System, Trust, then a service blueprint of a note's route. Crate & Dig stays coming soon.
15 Aug 2026The site, drawn in plan
One chapter is a floor plan of the website as a building: nine rooms, thin walls, a YOU ARE HERE dot in the drafting room. Rest on a room to read it; walk into the live page, or jump to the section of the review that judges it. The same drawing fronts the review's card on the home feed.
5 Aug 2026Our Song, and everywhere the score streams
The film's case study, and the soundtrack reachable from the page as well as from the services that carry it.
5 Aug 2026The review starts demonstrating what it argues
A page about design decisions that only described them was proving nothing, so each claim got something a reader can operate.
30 Jul 2026An explorable piano, and the score playable inside the page
The instrument drawn to scale and taken apart, the music playing without a visitor leaving, and the making-of tucked into a drawer for anyone who wants it.
20 Jul 2026The deployments study gets its own photographs, sound, and full-screen view
Payments in cities that existed for days, told with the field photography separated from the event, a soundtrack per deployment, and a view that gets out of the way.
14 Jul 2026Case studies become products, and the site turns the lens on itself
Each study gets the treatment its subject deserves, and the design review starts arguing the decisions behind the site in public.
6 Jul 2026The portfolio arrives, with its first three case studies
Three studies built as experiences rather than write-ups, and one portfolio that filters by track instead of asking a visitor to learn a taxonomy.
Stock Collection
28 Jul 2026A review-gated pipeline, and an admin page to run the collection
Nothing reaches the public grid without being looked at first, and the whole collection operable from one page.
21 Jul 2026The Stock Collection on phones, like a feed
A grid to tap into and swipe through, or a full-screen vertical feed, with download, credit, share and buy on every photograph.
14 Jul 2026The Stock Collection opens, pay what you want
Photographs free to use with attribution or paid for at whatever they are worth, sorted by a real category system rather than eight hundred tags, with a theatre view for looking properly.
Chat & AI
21 Aug 2026A guide that knows where you are
The chat now greets and answers based on the page you're on, so help is specific instead of generic.
8 Aug 2026The assistant learns what it may not say
It may describe what Lordell does and why; it may not generalise his experience into advice, recommend anything for a health outcome, or answer a question about your health. Film credits now name the director as well as the writer.
14 Jul 2026The chat becomes part of the page, not a button in the corner
A working tile in the feed, open on landing so the commercial ask could go quiet, and chips that reach the parts of the site people actually asked about.
29 Jun 2026Conversational AI
Grounded in the same project data the site uses. Treats the site as searchable memory, not a static brochure.
Craft & Feel
21 Aug 2026Every case-study card makes its own argument
The cards described competencies: domain expert, 0-to-1 ownership, an analog trust layer. They now open on what was actually true. Risk information reached every team in a different shape. Nobody owned the gap, so I built the function that closed it. The film arrived finished on screen and empty underneath. Same work, stated so a reader can tell the clicks apart.
13 Aug 2026The review becomes a product review, narrated
It stopped being a brand guide and started arguing product decisions, with a spoken guide that moves the page as it plays and a second part that arrives after first paint.
13 Aug 2026Navigation that says what is behind it
Labels naming the visitor's question instead of the site's filing system, a passcode that says what it opened, and corners that soften as the page goes on.
13 Aug 2026Coddiwompler by finger
The map made to work under a thumb, not just a cursor.
5 Aug 2026The ground evolves as you read, and the claims get checked
Paper turning to ink down the page, and every number the site states reconciled against one source instead of several.
5 Aug 2026Every door counted at build, for people and machines
The routes derived from what ships rather than from a diagram kept beside it, and a sitemap generated from the same place.
5 Aug 2026The design review becomes a magazine
Two parts, a cover, a contents page and a colour key, plus haptics that are felt rather than performed.
28 Jul 2026Sound that works on iPhones, and a console with nothing in it
Audio unlocked under iOS's autoplay rules, and every warning cleared rather than lived with.
21 Jul 2026Weight and speed
Photo strips were loading full-resolution files into thumbnail slots: six megabytes to render a few hundred pixels. Now served from proper thumbnails at a tenth the size, with only the visible deployment's video ever loading.
3 Jul 2026Dark-mode-first, on-site media, mobile-first interaction
Every design choice has a stated reason behind it, not a preference.
Foundation & Trust
21 Aug 2026Don't get Ponied
The privacy notice's second half: five ways somebody takes your information, and how to stop them. There is a pony, and it takes your stuff.
14 Aug 2026Security headers, field data, and a comment box that asks for less
A content policy that reports before it blocks, real speed numbers disclosed rather than claimed, and comments that take a name instead of an email.
8 Aug 2026A voice check for the mechanical rules
The rules a machine can judge live in a dedicated check. Voice, specificity, and whether a sentence earns its place still need a human read.
31 Jul 2026Privacy and housekeeping
Every new photograph stripped of GPS, serial, and owner data before shipping. Two dependency advisories patched, and the retired live-events page redirected rather than left to rot.
20 Jul 2026Live, behind a passcode
The coming-soon page is gone. The front door is the passcode screen and everything behind it is the finished site, so the only thing left to decide is when to take the door away.
14 Jul 2026About, press, and a pre-launch pass over the rough edges
The personal story given its own page, a press kit built for four audiences with a one-click EPK, and a sweep through everything that had been left half-finished.
7 Jul 2026Hardened forms and data handling
Rate limits, spam traps, and server-only data access keep the site's inputs clean and visitor information protected.
30 Jun 2026Compliance-grade intake
Modeled on real bank inquiry patterns. Signals rigor even where it isn't strictly required.
v1.0December 2023
The first lordellrush.com
Hosted on Squarespace. A simple front page, a small set of portfolio pieces (Coachella and Capacity among a couple of others) presented simply, not the designed case studies you see now, and a contact page with a basic intake form. The starting point.