Project Owner
Square
Demographics
160k Attendees
100 Point of Sale
Deliverables
Market performance feedback, high-fidelity customer payment experience, product support for on-site team
Skills
User Research, Strategy, Ambiguity, Leadership
Background
The RHS Chelsea Flower Show, formally known as the Great Spring Show, is a garden show held for five days in May by the Royal Horticultural Society (RHS) in the grounds of the Royal Hospital Chelsea in Chelsea, London.
For four weeks, I lived in London to assist Square’s UK Experiential Marketing team with several events. My main focus was to ensure the successful implementation of Square's flagship product, the Square Stand, at these events.
Specifically, I supported the All Points East festival, a concert by the band Stereophonics in Wrexham, Wales, and the Chelsea Flower Show. My role at the Chelsea Flower show was to create a flawless payments environment for show attendees, and ensure setup and support of the on-site team was successfully executed.
One of the challenges my team faced was working through poor onsite wifi and individual vendors wanting to update global cloud-based settings (this can cause major issues over a network of 100 cloud-based POS systems). There were a lot of pivots, implementing security and limited access measures to prevent any disruption to the customer’s payment experience.
Despite the challenges, the event was majorly successful, and it had an impressive 50% increase in GPV from the previous year before partnering with Square to process payments… sick!
I was proud to have been a part of the team that made this happen, and it was a great opportunity to work with Square's flagship product, and make a difference in the customer's payment experience.
What Did the People Say?
“This does reporting and I can run my entire bar off of it? Can I buy this right now?!” - Food Truck Entrepreneur
“The stand is amazing. It’s exactly what I need for my business.” - Franchise Owner
"You just tap your card and you're done? So cool!" - Customer
In two days I trained the onsite team, led them through reprogramming iPads, uploading vendor menus and understanding security features.
Square Stand POS solution launches for UK
“Square Stand was built to provide sellers with a unique and beautiful solution that makes taking in-person payments simple, elegant, and fast. Sellers in the UK have been asking for a full countertop solution for their businesses since we first introduced Square.
Investing in the UK is priority for Square, and bringing Stand here is a great way to expand our global support for local businesses.”
– Jesse Dorogusker, Hardware Lead for Square
“Lordell is a superstar after flying to London on short notice to help us deliver our busy events calendar. From Chelsea Flower Show to a quick trip to Wales, he got stuck straight in and effortlessly delivered events for some of our largest clients. THANK YOU!”
— Emma Tilley, UK Partnerships @ Square
