CUSTOMER EXPERIENCE + CREATIVE STRATEGY
Project Owner
Shawn Carter Foundation & Jack Dorsey
Demographics
4,286 residents of Marcy, Brooklyn Residents
Deliverables
High-Fidelity Customer Experience, Case Study for future projects
Skills
Voice of the Customer, Customer Experience, Organization, Time Management
Background
The ₿itcoin Academy began in the Summer of 22”, in Brooklyn, New York and is the brainchild of Shawn Carter (Shawn Carter Foundation, and also Jay Z) and Jack Dorsey, CEO of Block.
This free digital currency and financial empowerment program was offered to all 4,286 residents of Marcy and ran for the entire 12 weeks of Summer.
Experts from CashApp and the Carter Foundation traveled to Brooklyn, NY to aid in this community initiative. I served as the on-site manager and ensured participants had an excellent on-site experience.
Jack Airdroped $1K in ₿itcoin?
Okay, we didn't 'airdrop' cash, but we did gift every graduate of Marcy Academy a cool $1,000 worth of ₿itcoin directly to their bitcoin wallet, it was a 'bit' of a surprise.
🗣️ What People Are Saying?
The future of money.
Education is power. Shawn “JAY-Z” Carter and Jack Dorsey are personally funding The Bitcoin Academy, a program for residents of Marcy Houses, in Brooklyn, New York, where Jay grew up. Designed in collaboration with Black Bitcoin Billionaire, this program aims to provide education and empower the community with knowledge.
— The Bitcoin Academy
Representing data, risk management, bitcoin and compliance teams.